Groupe SENEF opens a new chapter in its development by partnering with Oakley Capital to accelerate its ambitions

Groupe SENEF, a French publisher of business software dedicated to service companies, announces the entry of Oakley Capital into its capital. Oakley Capital is a recognized pan-European investor known for supporting founders in accelerating their growth. This partnership is a structuring step for Groupe SENEF. It will accelerate investments in the technological platform, intensify product innovation, and enhance the quality of service at the core of its model, while enabling the group to play an active role in the evolution of the business software market, which is undergoing significant transformation.

Founded in 2011, Groupe SENEF was built around a simple conviction: service companies need management tools designed specifically for their businesses, capable of simplifying the management of their operations, their teams, and their daily activities.

Self-financed since its creation, the company has gradually developed around several vertically integrated areas that are highly people-intensive and still insufficiently digitalized, including:

• Facility management (cleaning, hospitality);
• Personal Services and Autonomy;
• Security and Guarding

Present today in twelve countries and serving more than 2,000 organizations, Groupe SENEF is reaching a decisive milestone in its development with this partnership.

Accelerate in France and Europe to participate in the structuring of a consolidating market

This partnership with Oakley Capital will allow Groupe SENEF to reach a new level, both commercially, technologically, and internationally. The objective is to accelerate the deployment of the group's solutions in Europe, strengthen the teams, and invest in the evolution of its platform to meet the growing digitalization needs of sectors where productivity, management, and team coordination challenges remain particularly high. This partnership should also allow the group to play an active role in the structuring and consolidation of the European specialized ERP market, which is still largely fragmented, in order to offer service companies more robust, more integrated, and more sustainable solutions.

By approaching a recognized pan-European investor who supports founding teams and entrepreneurs in their growth trajectories, Groupe SENEF intends to preserve what makes it unique a strong entrepreneurial DNA, proximity to the trades, and a logic of useful solutions, designed to meet the operational needs of service companies.

Technological acceleration around AI and automation

Groupe SENEF wishes to consolidate its Reference partner positioning through an all-in-one, fully integrated business platform, enabling the management of activity, teams, payroll, accounting, quality, and field interactions within the same environment.

Within this framework, the company will strengthen its technological investments to enrich its platforms with new artificial intelligence and automation components, particularly focusing on schedule optimization, document management, and streamlining administrative processes, enabling its clients to improve their efficiency and digital transformation. The company can already rely on integrations with several leading technology players, such as Silae, the leader in payroll in France, and Pennylane, an accounting and financial management platform. These integrations help provide a smoother, more unified, and more efficient customer experience.

Groupe SENEF also intends to gradually expand its presence into new service verticals with a high human density and strong potential, such as property maintenance and certain specialized niches in hygiene and cleaning professions. The group will simultaneously continue its recruitment efforts to support its growth in France and internationally, particularly by strengthening its product, technological, and customer support teams.

To support this new phase of development, Groupe SENEF is also strengthening its governance. Jim Darragh, one of Europe's most experienced software executives, is joining the Board of Directors. He has held CEO positions at five software publishers and notably drove over 500 % of growth at TotalMobile, a leading European player in field service management software. He will bring this experience to bear on Groupe SENEF's European ambitions and the acceleration of its development plan.

«From day one, GROUPE SENEF’s mission has remained the same: to offer the simplest, most effective SaaS solution tailored to the field constraints of service companies. Our platforms were built step by step, alongside our clients. It’s very important to maintain this culture because it has proven its worth. The arrival of Oakley Capital marks a very important moment for us: it will allow us to accelerate our ambition and bring our vision to life to become a central player in France and Europe, while remaining true to what has been our strength since day one: proximity to businesses and a sense of service.»

Momar Mbaye & Tariq Hamadouch
Founders and Leaders of the SENEF Group

You can also find the announcement of this partnership on our LinkedIn page: Click here

About Groupe SENEF

Groupe SENEF is a French publisher of specialized SaaS business software for service companies. The group develops web and mobile solutions that support management, planning, human resources, payroll, billing, quality, and operational control for several sectors, including cleaning, personal care services, senior residences, security, and hospitality.

About Oakley Capital

Founded 20 years ago to become the go-to partner for exceptional entrepreneurs and founders, Oakley Capital is a leading European fund specializing in B2B technology and services. The fund supports founders and management teams in accelerating their companies' sustainable growth, favoring long-term partnerships and strong entrepreneurial alignment. Oakley has recently invested in several French technology companies, including Brevo and i-Tracing.

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