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Press release: Groupe SENEF opens a new chapter in its development

Groupe SENEF opens a new chapter in its development by partnering with Oakley Capital to accelerate its ambitions

Groupe SENEF, a French publisher of business software dedicated to service companies, announces the entry of Oakley Capital into its capital. Oakley Capital is a recognized pan-European investor known for supporting founders in accelerating their growth. This partnership is a structuring step for Groupe SENEF. It will accelerate investments in the technological platform, intensify product innovation, and enhance the quality of service at the core of its model, while enabling the group to play an active role in the evolution of the business software market, which is undergoing significant transformation.

Founded in 2011, Groupe SENEF was built around a simple conviction: service companies need management tools designed specifically for their businesses, capable of simplifying the management of their operations, their teams, and their daily activities.

Self-financed since its creation, the company has gradually developed around several vertically integrated areas that are highly people-intensive and still insufficiently digitalized, including:

Facility management (cleaning, hospitality);
Personal Services and Autonomy;
Security and Guarding

Present today in twelve countries and serving more than 2,000 organizations, Groupe SENEF is reaching a decisive milestone in its development with this partnership.

Accelerate in France and Europe to participate in the structuring of a consolidating market

This partnership with Oakley Capital will allow Groupe SENEF to reach a new level, both commercially, technologically, and internationally. The objective is to accelerate the deployment of the group's solutions in Europe, strengthen the teams, and invest in the evolution of its platform to meet the growing digitalization needs of sectors where productivity, management, and team coordination challenges remain particularly high. This partnership should also allow the group to play an active role in the structuring and consolidation of the European specialized ERP market, which is still largely fragmented, in order to offer service companies more robust, more integrated, and more sustainable solutions.

By approaching a recognized pan-European investor who supports founding teams and entrepreneurs in their growth trajectories, Groupe SENEF intends to preserve what makes it unique a strong entrepreneurial DNA, proximity to the trades, and a logic of useful solutions, designed to meet the operational needs of service companies.

Technological acceleration around AI and automation

Groupe SENEF wishes to consolidate its Reference partner positioning through an all-in-one, fully integrated business platform, enabling the management of activity, teams, payroll, accounting, quality, and field interactions within the same environment.

Within this framework, the company will strengthen its technological investments to enrich its platforms with new artificial intelligence and automation components, particularly focusing on schedule optimization, document management, and streamlining administrative processes, enabling its clients to improve their efficiency and digital transformation. The company can already rely on integrations with several leading technology players, such as Silae, the leader in payroll in France, and Pennylane, an accounting and financial management platform. These integrations help provide a smoother, more unified, and more efficient customer experience.

Groupe SENEF also intends to gradually expand its presence into new service verticals with a high human density and strong potential, such as property maintenance and certain specialized niches in hygiene and cleaning professions. The group will simultaneously continue its recruitment efforts to support its growth in France and internationally, particularly by strengthening its product, technological, and customer support teams.

To support this new phase of development, Groupe SENEF is also strengthening its governance. Jim Darragh, one of Europe's most experienced software executives, is joining the Board of Directors. He has held CEO positions at five software publishers and notably drove over 500 % of growth at TotalMobile, a leading European player in field service management software. He will bring this experience to bear on Groupe SENEF's European ambitions and the acceleration of its development plan.

«From day one, GROUPE SENEF’s mission has remained the same: to offer the simplest, most effective SaaS solution tailored to the field constraints of service companies. Our platforms were built step by step, alongside our clients. It’s very important to maintain this culture because it has proven its worth. The arrival of Oakley Capital marks a very important moment for us: it will allow us to accelerate our ambition and bring our vision to life to become a central player in France and Europe, while remaining true to what has been our strength since day one: proximity to businesses and a sense of service.»

Momar Mbaye & Tariq Hamadouch
Founders and Leaders of the SENEF Group

You can also find the announcement of this partnership on our LinkedIn page: Click here

About Groupe SENEF

Groupe SENEF is a French publisher of specialized SaaS business software for service companies. The group develops web and mobile solutions that support management, planning, human resources, payroll, billing, quality, and operational control for several sectors, including cleaning, personal care services, senior residences, security, and hospitality.

About Oakley Capital

Founded 20 years ago to become the go-to partner for exceptional entrepreneurs and founders, Oakley Capital is a leading European fund specializing in B2B technology and services. The fund supports founders and management teams in accelerating their companies' sustainable growth, favoring long-term partnerships and strong entrepreneurial alignment. Oakley has recently invested in several French technology companies, including Brevo and i-Tracing.

Press contact

Simon Martzel

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Mobile: +33 6 33 77 04 60

Groupe Senef accelerates its development

For over 15 years, we have been working alongside our customers to build a software platform designed for human-intensive professions.

Today, Groupe Senef is entering a new phase in its development.

We have chosen to join forces with Oakley Capital, a recognized European investor, to accelerate our investment capacity and pursue an ambition that has driven us from day one: to provide you with lasting support in transforming your organizations.

More than a financial transaction, this merger marks the start of a new phase of growth for the company. The objective is clear: to accelerate Groupe Senef's development, strengthen its capacity for innovation and support the evolution of organizations where human and operational coordination is a key performance factor, while preserving what has been our DNA since the beginning.

Groupe Senef: a growth trajectory built on business expertise

Business software for human-coordinated organizations

Since our creation, we have been developing business software designed for organizations where team coordination and operations management are daily challenges.

In these environments, performance depends above all on the ability to structuring the business, to share reliable information and manage operations with precision. To meet these needs, we have designed a cloud software platform capable of centralizing essential data : mission planning, human resources management, business monitoring and operational management.

Today, our solutions support organizations in sectors such as cleanliness, the private security or the personal services, where the team and operations coordination is decisive.

An approach based on an understanding of operational realities

Our approach is based on a simple conviction: a business software is only as good as the realities on the ground.

That's why we design our solutions around the concrete needs of organizations: team management, This proximity to end-users enables us to offer tools that are genuinely useful on a day-to-day basis. This proximity to end-users enables us to offer tools that are truly useful on a day-to-day basis.

It is this vision, centered on the operational realities and the construction of business software adapted to organizations, which has gradually structured the growth of Senef Group.

The arrival of Oakley Capital: a strategic partnership to take us to the next level

A recognized investor in the growth of technology companies

To pursue our development, we have chosen to join forces with Oakley Capital, a European investor renowned for its support of fast-growing technology companies.

This partnership is part of a clear strategy: to surround ourselves with a partner capable of supporting our ambition to expand internationally over the long term. Oakley Capital's experience in the development of business software and technology companies is an important lever for supporting the next phase of growth for Senef Group.

A long-term partnership

Our objective was not to carry out a simple financial operation. We looked for a partner capable of sharing our vision and supporting us over the long term.

The arrival of Oakley Capital will enable us to strengthening our investment capabilities, accelerate the development of our business software and structure our growth while remaining true to our core identity.

Changing scale without changing DNA

Since the creation of Senef Group, Our development has been built around a strong conviction: to stay as close as possible to the realities of the organizations we support.

This new phase will enable us to change scale while preserving this DNA. Our ambition remains the same: to continue to develop business software designed for organizations where human and operational coordination is decisive, and support their transformation over the long term.

« The arrival of Oakley Capital marks a very important moment for us: it will enable us to accelerate our ambitions and carry forward our vision to become a central player in France and Europe, while remaining true to what has been our strength from day one: proximity to the business and a sense of service. »

Momar Mbaye
Founder and CEO of Groupe Senef

A market in full transformation: the digitization of operational organizations

The digital transformation of human-coordinated organizations

For several years now, many sectors have been undergoing a profound transformation in their organizational modes. Multi-site structures, mobile teams and the growing complexity of operations make it essential to adopt tools capable of structuring activity.

In these environments business software play a key role. They enable us to centralize information, improve team management, to improve data reliability and better manage operations. The digitalizing organizations becomes an essential lever for increasing efficiency and visibility.

Field team management, a key performance issue

In organizations where activity is based on teams spread over several sites, the coordination between head office and the field is crucial. Mission planning, time tracking, traceability of interventions and regulatory compliance all require a structured organization and appropriate tools.

Visit business software enable these different levels of the organization to be connected. They facilitate the circulation of information, improve the operational coordination and give managers a clear view of their business.

The rise of business software publishers

In this context business software publishers are taking on an increasingly strategic role. Today's organizations are looking for solutions capable of responding to their specific constraints and keeping pace with the evolution of their activities.

This dynamic explains the growing interest in these technological players. By developing solutions tailored to operational realities, the business software are becoming a real lever for structuring activity and supporting organizational performance.

What this partnership will enable us to accelerate

Accelerate innovation in our business software

The arrival of Oakley Capital will first and foremost enable us to strengthen our capacity for innovation. We have always developed our products business software to respond to organizational transformations and new operational requirements.

This partnership gives us the means to accelerate this work. We'll be able to invest more in the development of our solutions, enhance their functionalities and continue to improve the tools that enable us to structuring the business, of better team coordination and reliable operational management.

Strengthening our development capabilities

This new phase will also enable us to further structure our growth. The aim is to strengthen our teams, accelerate the development of our solutions and pursue our innovation drive.

By teaming up with Oakley Capital, we are giving ourselves the means to support a growing number of organizations in the adoption of business software their transformation and improve their performance. operating performance.

Sustaining our growth over the long term

Last but not least, this partnership gives us an even firmer footing for the future. Our ambition is to pursue the development of Senef Group, to support an ever-growing number of organizations, and to continue developing our business software as close as possible to the realities on the ground.

This new phase of growth is part of our ongoing project to build useful, sustainable solutions capable of helping organizations do better. manage their operations.

Conclusion: a new stage for Groupe Senef

With the arrival of’Oakley Capital, we are opening a new phase in the development of Senef Group. This partnership will enable us to accelerate our growth and strengthen innovation around our products. business software and to pursue the transformation undertaken alongside the organizations we support.

Our ambition has remained the same since day one: to design useful solutions, tailored to the realities of the field, capable of improving the quality of life of our customers. team coordination, to structure the business and support the operating performance.

This new phase will give us the means to go even further, while remaining true to our core values. Senef Group Our key strengths are our proximity to the business, our understanding of operational realities, and our commitment to supporting the long-term evolution of our organizations.