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Press release: Groupe SENEF opens a new chapter in its development

Groupe SENEF opens a new chapter in its development by partnering with Oakley Capital to accelerate its ambitions

Groupe SENEF, a French publisher of business software dedicated to service companies, announces the entry of Oakley Capital into its capital. Oakley Capital is a recognized pan-European investor known for supporting founders in accelerating their growth. This partnership is a structuring step for Groupe SENEF. It will accelerate investments in the technological platform, intensify product innovation, and enhance the quality of service at the core of its model, while enabling the group to play an active role in the evolution of the business software market, which is undergoing significant transformation.

Founded in 2011, Groupe SENEF was built around a simple conviction: service companies need management tools designed specifically for their businesses, capable of simplifying the management of their operations, their teams, and their daily activities.

Self-financed since its creation, the company has gradually developed around several vertically integrated areas that are highly people-intensive and still insufficiently digitalized, including:

Facility management (cleaning, hospitality);
Personal Services and Autonomy;
Security and Guarding

Present today in twelve countries and serving more than 2,000 organizations, Groupe SENEF is reaching a decisive milestone in its development with this partnership.

Accelerate in France and Europe to participate in the structuring of a consolidating market

This partnership with Oakley Capital will allow Groupe SENEF to reach a new level, both commercially, technologically, and internationally. The objective is to accelerate the deployment of the group's solutions in Europe, strengthen the teams, and invest in the evolution of its platform to meet the growing digitalization needs of sectors where productivity, management, and team coordination challenges remain particularly high. This partnership should also allow the group to play an active role in the structuring and consolidation of the European specialized ERP market, which is still largely fragmented, in order to offer service companies more robust, more integrated, and more sustainable solutions.

By approaching a recognized pan-European investor who supports founding teams and entrepreneurs in their growth trajectories, Groupe SENEF intends to preserve what makes it unique a strong entrepreneurial DNA, proximity to the trades, and a logic of useful solutions, designed to meet the operational needs of service companies.

Technological acceleration around AI and automation

Groupe SENEF wishes to consolidate its Reference partner positioning through an all-in-one, fully integrated business platform, enabling the management of activity, teams, payroll, accounting, quality, and field interactions within the same environment.

Within this framework, the company will strengthen its technological investments to enrich its platforms with new artificial intelligence and automation components, particularly focusing on schedule optimization, document management, and streamlining administrative processes, enabling its clients to improve their efficiency and digital transformation. The company can already rely on integrations with several leading technology players, such as Silae, the leader in payroll in France, and Pennylane, an accounting and financial management platform. These integrations help provide a smoother, more unified, and more efficient customer experience.

Groupe SENEF also intends to gradually expand its presence into new service verticals with a high human density and strong potential, such as property maintenance and certain specialized niches in hygiene and cleaning professions. The group will simultaneously continue its recruitment efforts to support its growth in France and internationally, particularly by strengthening its product, technological, and customer support teams.

To support this new phase of development, Groupe SENEF is also strengthening its governance. Jim Darragh, one of Europe's most experienced software executives, is joining the Board of Directors. He has held CEO positions at five software publishers and notably drove over 500 % of growth at TotalMobile, a leading European player in field service management software. He will bring this experience to bear on Groupe SENEF's European ambitions and the acceleration of its development plan.

«From day one, GROUPE SENEF’s mission has remained the same: to offer the simplest, most effective SaaS solution tailored to the field constraints of service companies. Our platforms were built step by step, alongside our clients. It’s very important to maintain this culture because it has proven its worth. The arrival of Oakley Capital marks a very important moment for us: it will allow us to accelerate our ambition and bring our vision to life to become a central player in France and Europe, while remaining true to what has been our strength since day one: proximity to businesses and a sense of service.»

Momar Mbaye & Tariq Hamadouch
Founders and Leaders of the SENEF Group

You can also find the announcement of this partnership on our LinkedIn page: Click here

About Groupe SENEF

Groupe SENEF is a French publisher of specialized SaaS business software for service companies. The group develops web and mobile solutions that support management, planning, human resources, payroll, billing, quality, and operational control for several sectors, including cleaning, personal care services, senior residences, security, and hospitality.

About Oakley Capital

Founded 20 years ago to become the go-to partner for exceptional entrepreneurs and founders, Oakley Capital is a leading European fund specializing in B2B technology and services. The fund supports founders and management teams in accelerating their companies' sustainable growth, favoring long-term partnerships and strong entrepreneurial alignment. Oakley has recently invested in several French technology companies, including Brevo and i-Tracing.

Press contact

Simon Martzel

Woe to the sun!

Mobile: +33 6 33 77 04 60

Groupe Senef accelerates its development

Depuis plus de 15 ans, nous construisons aux côtés de nos clients une plateforme logicielle pensée pour les métiers à forte intensité humaine. Aujourd’hui, Groupe Senef franchit une nouvelle étape de son développement. Nous avons choisi de nous associer à Oakley Capital, investisseur européen reconnu, afin d’accélérer notre capacité d’investissement et de poursuivre une ambition qui nous anime depuis le premier jour : vous accompagner durablement dans la transformation de vos organisations. Plus qu’une opération financière, ce rapprochement marque le début d’une nouvelle phase de croissance pour l’entreprise. L’objectif est clair : accélérer le développement de Groupe Senef, renforcer ses capacités d’innovation et accompagner l’évolution des organisations où la coordination humaine et opérationnelle est un facteur clé de performance, tout en conservant ce qui fait notre ADN depuis nos débuts.

Groupe Senef: a growth trajectory built on business expertise

Business software for human-coordinated organizations Since our creation, we have been developing business software designed for organizations where team coordination et la gestion des opérations sont des enjeux quotidiens. Dans ces environnements, la performance dépend avant tout de la capacité à structuring the business, to share reliable information and manage operations with precision. To meet these needs, we have designed a cloud software platform capable of centralizing essential data : mission planning, gestion des ressources humaines, suivi de l’activité ou encore pilotage opérationnel. Aujourd’hui, nos solutions accompagnent des organisations dans des secteurs comme la cleanliness, the private security or the personal services, where the team and operations coordination is decisive.

An approach based on an understanding of operational realities

Our approach is based on a simple conviction: a business software n’a de valeur que s’il répond aux réalités du terrain. Nous concevons donc nos solutions à partir des besoins concrets des organisations : team management, planification, conformité réglementaire ou pilotage de l’activité. Cette proximité avec les usages nous permet de proposer des outils réellement utiles au quotidien. C’est cette vision, centrée sur les operational realities and the construction of business software adapted to organizations, which has gradually structured the growth of Senef Group.

The arrival of Oakley Capital: a strategic partnership to take us to the next level

A recognized investor in the growth of technology companies

To pursue our development, we have chosen to join forces with Oakley Capital, un investisseur européen reconnu pour son accompagnement d’entreprises technologiques en forte croissance. Ce partenariat s’inscrit dans une logique claire : nous entourer d’un partenaire capable de soutenir notre ambition de déploiement à l’international sur le long terme. L’expérience d’Oakley Capital dans le développement d’éditeurs de business software and technology companies is an important lever for supporting the next phase of growth for Senef Group.

A long-term partnership

Notre objectif n’était pas de réaliser une simple opération financière. Nous avons cherché un partenaire capable de partager notre vision et de nous accompagner dans la durée. L’arrivée d’Oakley Capital va nous permettre de strengthening our investment capabilities, accelerate the development of our business software and structure our growth while remaining true to our core identity.

Changing scale without changing DNA

Since the creation of Senef Group, notre développement s’est construit autour d’une conviction forte : rester au plus près des réalités des organisations que nous accompagnons. Cette nouvelle étape doit nous permettre de change scale while preserving this DNA. Our ambition remains the same: to continue to develop business software designed for organizations where human and operational coordination est déterminante, et accompagner durablement leur transformation. « The arrival of Oakley Capital marks a very important moment for us: it will enable us to accelerate our ambitions and carry forward our vision to become a central player in France and Europe, while remaining true to what has been our strength from day one: proximity to the business and a sense of service. » Momar Mbaye Founder and CEO of Groupe Senef

A market in full transformation: the digitization of operational organizations

The digital transformation of human-coordinated organizations

Depuis plusieurs années, de nombreux secteurs connaissent une transformation profonde de leurs modes d’organisation. Les structures multisites, les équipes mobiles et la complexité croissante des opérations rendent indispensable l’adoption d’outils capables de structurer l’activité. Dans ces environnements, les business software play a key role. They enable us to centralize information, improve team management, to improve data reliability and better manage operations. The digitalizing organizations becomes an essential lever for increasing efficiency and visibility.

Field team management, a key performance issue

In organizations where activity is based on teams spread over several sites, the coordination between head office and the field est déterminante. Planification des missions, suivi du temps de travail, traçabilité des interventions ou encore conformité réglementaire : autant d’éléments qui nécessitent une organisation structurée et des outils adaptés. Les business software enable these different levels of the organization to be connected. They facilitate the circulation of information, improve the operational coordination and give managers a clear view of their business.

The rise of business software publishers

In this context business software publishers occupent une place de plus en plus stratégique. Les organisations recherchent aujourd’hui des solutions capables de répondre à leurs contraintes spécifiques et d’accompagner l’évolution de leurs activités. Cette dynamique explique l’intérêt croissant porté à ces acteurs technologiques. En développant des solutions adaptées aux réalités opérationnelles, les business software are becoming a real lever for structuring activity and supporting organizational performance.

What this partnership will enable us to accelerate

Accelerate innovation in our business software

The arrival of Oakley Capital will first and foremost enable us to strengthen our capacity for innovation. We have always developed our products business software pour répondre aux transformations des organisations et aux nouvelles exigences opérationnelles. Ce partenariat nous donne les moyens d’accélérer ce travail. Nous allons pouvoir investir davantage dans le développement de nos solutions, enrichir leurs fonctionnalités et continuer à améliorer les outils qui permettent de structuring the business, of better team coordination and reliable operational management.

Strengthening our development capabilities

Cette nouvelle étape va également nous permettre de structurer davantage notre croissance. L’objectif est de renforcer nos équipes, d’accélérer le développement de nos solutions et de poursuivre notre dynamique d’innovation. En nous associant à Oakley Capital, nous nous donnons les moyens d’accompagner un nombre croissant d’organisations dans l’adoption de business software their transformation and improve their performance. operating performance.

Sustaining our growth over the long term

Last but not least, this partnership gives us an even firmer footing for the future. Our ambition is to pursue the development of Senef Group, to support an ever-growing number of organizations, and to continue developing our business software au plus près des réalités du terrain. Cette nouvelle phase de croissance s’inscrit dans la continuité de notre projet : construire des solutions utiles, durables et capables d’aider les organisations à mieux manage their operations.

Conclusion: a new stage for Groupe Senef

With the arrival of’Oakley Capital, we are opening a new phase in the development of Senef Group. This partnership will enable us to accelerate our growth and strengthen innovation around our products. business software et de poursuivre la transformation engagée aux côtés des organisations que nous accompagnons. Notre ambition reste la même depuis le premier jour : concevoir des solutions utiles, pensées pour les réalités du terrain, capables d’améliorer la team coordination, to structure the business and support the operating performance. Cette nouvelle étape nous donne les moyens d’aller plus loin, tout en restant fidèles à ce qui fait l’identité de Senef Group Our key strengths are our proximity to the business, our understanding of operational realities, and our commitment to supporting the long-term evolution of our organizations.